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Take the manual work out of your business.

Someone's retyping orders. Approvals are stuck in a group chat. Data gets entered by hand. We build the software, connect the tools and set up the AI that takes that work off your team.

Hands typing an order from a paper invoice into a simple dashboard on a laptop, red mug beside it.

Some of the people we've built for.

The problem

Half the week goes to work a computer should be doing.

Each of these has a fix: a tool built for the job, two apps connected, or AI doing the routine part.

The app that does most of the job.

So somebody does the rest.

Two tools that don't talk.

And the person copying between them.

The process in one person's head.

And it leaves when they do.

The spreadsheet named FINAL-v7.

Which is the actual system.

Services

Four ways we take manual work out.

Custom software

When your tools don't fit the job.

We build the one that does: an ordering portal, a dashboard for your team, the tool that replaces the spreadsheet. You own it, and we add to it when you need more.

Software integrations

When your tools don't talk to each other.

We connect the apps you already pay for, so an order entered once shows up everywhere it's needed.

AI automations

When someone copies, chases or retypes.

Reading emails, filling in orders, chasing approvals. AI handles that work now, and a person steps in only when a decision needs one.

AI setup & training

When your team should be able to do it themselves.

We set up the AI tools your team will use, agree the rules for what goes into them, and train everyone on their real tasks. Online, or in person in selected areas.

Work

Recent work.

  • A medical-supply company

    Before
    Every facility order was entered by hand.
    After
    Facilities sign in, see their own prices and order online.
  • A small service business

    Before
    Requests sat in a shared inbox until someone noticed them.
    After
    Each email that needs action becomes a task, assigned and tracked.
  • In progress

    A pharmacy serving care facilities

    Before
    Paper consent forms, filled in by staff, patients and family, routed by hand.
    What we're building
    Forms on a screen, where each person fills in and signs their own part.

How we build

Four steps. Each one priced before it starts.

Every build runs this way, and you can stop after any step and keep what's built. Training skips these steps and is booked straight from the call.

Blueprint

A plan with the exact price on it.

A flat fee, credited in full toward the build. You leave with the price and timeline before you commit.

First version

The first working version, in real use.

Your team starts using it on real work, and we fix whatever comes up.

Sprints

Improvements one at a time, on your call.

Short, fixed-price pieces of work, each started only when you ask. No retainer.

Care

Kept running, safe and boring.

Hosting, updates, backups, and a person who already knows your system when something comes up.

The contract

Fixed price and exit rights, in one contract.

Every price is fixed before the work starts, and it doesn't move. If we part ways, your data, your code and your domain come with you at no charge.

Complicated operation in. Simple one out.

I'm Yisroel. Before I write any code I sit with how a business actually runs: who touches an order, where it waits, which spreadsheet is holding everything up. So by the time we build, we know we're fixing the right problem.

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Yisroel Hirsch at a desk, in red duotone.

Questions people ask before booking.

Why go custom instead of off-the-shelf?

Off-the-shelf software is built for the average business, and nobody runs one. An app that almost fits leaves someone doing the rest by hand. Custom fits the way you already work.

Isn't custom software too expensive for my size?

It used to be. AI tools changed what building costs, so custom is now within reach of businesses that never would have called a software firm. You see the price before you commit.

How long does a build take?

A fraction of what custom used to take. AI tools handle the slow, repetitive part of building, so a first version reaches you as soon as it can do real work. The timeline is set in the Blueprint.

How do you charge for a build?

Not by the hour, and not one big number for the whole project upfront. Each step gets its own fixed price before it starts, and you can stop after any of them. The invoice matches the quote.

What if I need changes later?

Then we run a sprint: a short, fixed-price piece of work with a start and an end. You send us the list, and we scope it into the next one. No retainer.

What happens to my data and code if we stop?

Everything that's yours comes with you: the code, a full database export, the domain, and a clean handover of every login, at no charge. It's all in the contract before we start.

What do you mean by AI automation?

The work done by hand between apps: retyping orders, chasing approvals, copying emails into a spreadsheet. AI can read that mess now, so a tool handles it and a person steps in only for judgment calls.

Can you connect the apps we already use?

Usually, yes. Most tools small businesses run on, like QuickBooks, Gmail and Google Sheets, can pass data to each other. On the call we check yours, and if two can't be connected, we'll say so.

What does AI training cover?

Setting up the AI tools your team will use, the rules for what goes into them, and practice on their own daily work. It's booked through the same form and call as everything else.

Do you use AI to build this?

Yes, and it's the reason the price and timeline look nothing like they used to. AI does the fast part of building. Deciding what to build, checking it, and standing behind it is ours.

Book a call

Tell us what's breaking.

Fill this in, then pick a time for the call. If it's not a job for us, we'll say so.

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